Proudly made in QuébecFrom Trois-Rivières

A beautiful website. An intelligent system behind it.

Your site becomes an entry point to your company. It guides your visitors, understands their needs, and transmits the right information to your team.

  • Custom design and experience
  • AI integrated into your journeys
  • Connection to your business tools
  • A journey designed for your visitors

Let's talk about your website

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5.0 on Google

Based on multiple client reviews

Customer reviews

"If you are looking for pros in automation or website design, you are at the right door. Kudos to Brice and his team."

Ariel Enkaoua

"We are a French company and discovered a human and highly competent team. We strongly recommend."

RUE DU BOURG

"I am absolutely delighted with the work done by the Umbeli team for my new website. From the start, they listened to my needs."

Alexandre Blouin

"A top automation service. Efficient and fast."

Bureau d'études Eco Pac Energy

"Professional agency, attentive to the client, with real support."

Riaz Amiraly

    Your project, in practice

    Choosing a useful AI feature for visitors

    An AI integrated into a site can help find information, guide a request, or gather context. Its value is judged by the visitor’s journey and the quality of handoff to your team.

    For professional services, shops, construction companies, and appointment-based activities, assistance can explain the offer and gather useful context. Specialized or sensitive responses remain to be framed according to the profession.

    On the ground · Maple & Coast

    Make a technical offer understandable from the first visit.

    Maple & Coast had to explain an AI-assisted call reception offer. A list of technical features was not enough to convey the proposed experience.

    The Web mandate presents the transition from call to conversation then to appointment. The interface and its visual universe serve this demonstration. This example concerns the presentation of the offer, without attributing to Umbeli the development of all the presented technology.

    Discover the project Maple & Coast
    Presentation of the Maple & Coast offer site
    Presentation of the Maple & Coast offer site

    To integrate AI assistance into your site, we first examine the visitor’s perspective, available sources, and next action. The journey, connections, and tests will be defined for your own use.

    The problem

    Your site could do more for you.

    Your site is the first contact with your company. Every friction point complicates your visitors' journey and your team's work.

    The consequences

    These frictions weigh on your daily work

    Responses to incoming requests, your teams spend time linking the site and operations.

    A site that responds little

    Your visitors seek a precise answer and leave the site without finding their way.

    Visitors who leave

    A misunderstood offer becomes a missed contact opportunity.

    Incomplete requests

    The form collects a message, but not always the useful information for your team.

    Additional exchanges

    Your team must ask again for context before being able to move forward.

    Repetitive responses

    The same questions come back by email or phone.

    Time mobilized

    Answering the same questions takes time on requests that deserve your expertise.

    Disconnected tools

    Requests from the site must be copied into your internal tools.

    Fragmented follow-up

    Information arrives in several places and relay becomes more difficult.

    The solution

    A smart website, from the first click with proper follow-up

    A website with integrated AI can help the visitor find information and clarify their request. We define the questions handled, the content used, and when your team takes over. Each function must have a purpose in the journey, with explicit response limits.

    1

    Site visit

    The visitor discovers a clear offer, on computer and mobile.

    2

    Specified need

    A guided journey or assistant helps specify the need.

    3

    Qualified request

    Useful information is collected at the right time.

    4

    Follow-up by your team

    The request connects your tools with its context.

    What You Get

    The web and AI at the service of your company

    A website in your image

    Design, navigation, content and mobile experience are designed together to present your offer and facilitate contact.

    Respond with your expertise

    An AI assistant on the website relies on your pages, your offer, and selected documents to guide visitors. The sources must be accessible and kept up to date. A question outside the scope, uncertainty, or a decision involving the company requires transfer to your team.

    Turn a visit into a useful request

    Request qualification can be done through a guided form or an assistant: needs, context, and useful information are collected before contact is made. The personalized website sends these elements to the right person without asking the visitor to repeat their entire journey.

    Forward the information

    Requests join your CRM, emails or internal tools. Your teams find the context without copying data.

    SiteCRMCourriel

    The process

    A built project with your team.

    1

    Understanding your reality

    We design the site and smart functions as a whole: interface, content, data, and connections. You choose which actions can be automatic and which require validation.

    2

    Design and connect

    We build the journeys, interfaces, and necessary connections. You validate functions and uses throughout the project.

    3

    Set up and evolve

    We prepare the deployment with your team, then adjust the solution based on your usage.

    Our Work

    Web projects to discover

    Explore our achievements and the needs each project addresses.

    Maple & Coast: Every call becomes an appointment
    Apps & SaaSAutomation & AI

    Maple & Coast: Every call becomes an appointment

    Open
    Sam in TR, the local influencer’s portfolio
    Websites

    Sam in TR, the local influencer’s portfolio

    Open
    Global Clinic
    Websites

    Global Clinic

    Open
    All our achievements →

    Comparison

    Umbeli or another web agency?

    Criteria to examine to choose a solution adapted to your team and commitments to specify in the proposal.

    CriterionPoints to compareUmbeli approach
    AI on the siteCovered questions and contents allowed as sources.An assistant fed with your content and your offer
    Transfer to humanTransfer cases, the recipient and the transmitted context.The assistant hands over to your team when needed
    Requests receivedRequired fields and the person responsible for the response.Qualified requests, with useful context
    Connection to CRMFields, duplicates, rights and synchronization errors.Requests arrive directly in your tools
    DesignWhat templates, mockups and validations are planned?Custom-made, designed for your visitors
    PriceWhat scope is estimated and what fees remain recurring?Scope and options priced; operating costs and third-party services distinguished.
    OwnershipWhat rights and access are given to the client?Access, data export, delivered code and third-party licenses specified in the contract.
    After launchForm controls, measurement and planned corrections.Conversion tracking, assistant adjustments, evolutions
    Who is speaking to youThose responsible for framing, development and follow-up.People who design and develop your site, in Trois-Rivières

    Compare proposals on a common scope. A standard tool may suffice; custom implies design, operation and maintenance. The commitments are stated in the quote.

    A concrete first scope

    From an understood offer to an exploitable request.

    For a healthcare professional, the visitor looks for a service, an address, and availability. For a construction entrepreneur, they want to verify past projects and describe their site. The same number of pages does not meet these two journeys.

    01

    The first delivery.

    A first useful path, then evolutions guided by usage.

    A first showcase can include a homepage, service pages, case studies, and contact. The work includes content structure, mobile and desktop mockups, development, form, and checks before going live. Texts and photos to produce are identified during scoping.

    A booking, multiple languages, a catalog, or CRM transmission add journeys and tests. They are priced separately. We decide with you what must work at launch and what can wait.

    02

    The budget over time.

    Distinguish project creation from its daily operation.

    The domain name, hosting, chosen licenses, and maintenance constitute recurring costs. The production of new content and functional evolutions are distinguished from ongoing support.

    The project is ready when visitors find the service, the form transmits the correct data, and your team knows how to handle them. We also check pages on mobile, links, access, and planned conversion events.

    Before starting

    Your questions, our answers

    Can AI be added to my current site?

    Yes, depending on its structure and available accesses. We first look at what can be kept, useful data, and necessary connections, then we define the scope.

    On what information does the assistant respond?

    On the sources defined together: site pages, offer, documentation or authorized data from your tools. We verify their currency and access rights. The assistant must not invent an answer when information is missing: limits, cases to transfer and human validation of important actions are planned from the design stage.

    Is AI necessary on every page?

    No. Creating a site with AI assistance does not mean every visitor needs an assistant. An integrated AI function must serve a specific use, such as searching documentation or qualifying a request. Other paths can remain simple; the effectiveness of the system is evaluated by its actual use.

    What if your site advanced your business?

    Let's talk about your offer, your visitors and the tasks your site could handle.

    Discover the custom CRM →

    Also explore

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